YARNH

YARNH is a premier menswear brand based in Cape Town that has become a definitive voice among South African slow fashion brands. Founded by Josh Downes, the label was born from a desire to bridge the gap between rugged heritage and a refined, global aesthetic. In 2025, YARNH was honored as the Best Sustainable Brand at the South African Fashion Awards, a testament to its unwavering commitment to ethical production, environmental restoration, and superior craftsmanship. At its core, YARNH is defined by a "fabric-first" philosophy. Unlike conventional labels that design based on fleeting trends, YARNH begins every collection by sourcing the highest quality natural and biodegradable textiles. The brand is a specialist in sustainable men's clothing, utilizing materials such as GOTS-certified hemp, organic cotton, linen, and wool. These fibers are chosen for their low environmental footprint, exceptional durability, and unique textures that actually improve with every wear. As a leader in the community of slow fashion brands, YARNH rejects the high-pressure cycle of mass manufacturing. Every garment is a celebration of "slow" processes, crafted in small batches to ensure meticulous attention to detail and zero-waste efficiency. The brand maintains a transparent and ethical supply chain, working closely with local artisans in Cape Town and Johannesburg. This includes collaborations with specialized knitters and hand-painters—such as the acclaimed Chris Auret—to create limited-edition pieces that are wearable works of art.