Rockwood Conservation

At Rockwood we take an aggressive conservation stance. We do what we must, and what others can’t, to protect the natural environment from exploitation and degradation. We utilize the latest thermal surveillance, security cameras, and mobile camera traps which are monitored 24 hours a day from Rockwood’s Operation Centre. Security stations are manned round the clock by our highly-trained and well-equipped mounted rangers. Our rangers also monitor the health and behavior of our rhino population. Most of the money donated is used to raise even more money. The old saying, you need to spend money to make money applies even to NGOs. Most of the funds end up reinvested in an endless cycle of money-raising campaigns. Plus, administration costs, overheads, and salaries associated with running a large, international organization come from somewhere. Whatever amount does end up caring for, and protecting animals on the endangered list simply isn’t enough. These organizations haven’t succeeded yet, and probably never will. They’re not incentivized to be truly effective in the fight to save a species, like the rhino. Otherwise, they would be out of business. It’s about time we changed tactics. Doing the same thing expecting different results is the very definition of madness, let's donate to a good cause.